Colgate Total Original, 75 ml, Erwachsene/Kinder, Sodium Fluoride Glycerin Aqua Hydrated Silica Calcium Pyrophosphate Sodium Methyl Cocoyl Taurate..., Brush thoroughly at least twice a day Brush thoroughly at least twice a day or as directed by a...

Strong, healthy smiles are happy ones. And with Colgate Total Original Toothpaste it’s easy to achieve with its stronger* 24-hour bacterial defence that offers superior* bacterial reduction on your teeth, tongue cheeks and gums. Our toothpaste, with unique dual zinc antibacterial technology, also gives you long-lasting* protection and 8 brilliant benefits for complete protection.

Colgate, #1 Dentist Recommended Brand1
1Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact [email protected]
*Superior bacterial reduction on teeth, tongue, cheeks & gums vs. non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.

Why is it important to keep plaque bacteria under control?
Keeping bacterial plaque under control is important because plaque is the root cause of oral health problems. It can lead to tooth decay, gum disease, bad breath and even tooth loss if you don’t manage it effectively. To keep it under control, it’s important to practice good oral hygiene, including brushing your teeth twice a day with a highly effective antibacterial toothpaste, flossing and visiting your dental professional for regular checkups.

Why is Colgate Total different?
Colgate Total offers 8 great benefits for your whole mouth to provide up to 24-hours of active protection*. The 8 benefits have even been proven in at least six published clinical studies. The proven benefits include plaque control, gum inflammation reduction, tartar reduction, fresh breath, enamel protection, sensitivity reduction, whitening and cavity protection. The results of these clinical studies show how Colgate Total offers superior plaque control when you brush with it 2 twice a day.

*Continued use 2x/day after 6 months.

How does the Colgate Total formula work?
The Colgate Total formula, including dual zinc plus arginine formula and amino powered foam, has an effective antibacterial action. It works in these three ways: it penetrates the bacterial plaque, breaks it down for easier removal and prevents it from growing back. The result is 24-hours of whole mouth protection*.

*Continued use 2x/day after 6 months.